{"title":"Fresh Vegetables","description":"","products":[{"product_id":"uche","title":"Uche -Baby karela - 220-250 gm Pack","description":"\u003cp\u003euche Karela, is a bitter melon variety prized in Indian cuisine for its distinctive sharp flavor and nutritional density. This heirloom vegetable delivers robust bitter compounds that support digestive health and metabolic function. Rich in vitamins C and K, along with essential minerals, Uche integrates seamlessly into traditional curries, stir-fries, and preparations. Its firm texture holds up well through cooking while developing deeper flavor complexity. Select fresh specimens with unblemished skin for optimal taste and nutritional benefit. A staple for discerning cooks seeking authentic regional ingredients with proven wellness properties.\u003c\/p\u003e","brand":"EASTCOASTFRESH","offers":[{"title":"Default Title","offer_id":44192017219718,"sku":null,"price":38.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/WhatsAppImage2026-01-31at4.54.38AM.jpg?v=1785244600"},{"product_id":"kolmi-saag","title":"Kolmi Saag (1 Bunch)","description":"\u003cp data-start=\"0\" data-end=\"364\"\u003eFresh, tender, and naturally nutritious, \u003cstrong data-start=\"84\" data-end=\"98\"\u003eKolmi Saag\u003c\/strong\u003e is a beloved leafy green widely used in traditional Bengali and Eastern Indian cuisine. Known for its soft leaves and mild, earthy flavour, Kolmi Saag cooks quickly and pairs beautifully with mustard oil, garlic, green chillies, or simple lentil-based preparations.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"590\"\u003eHandpicked for freshness, this saag is rich in \u003cstrong data-start=\"413\" data-end=\"455\"\u003eiron, calcium, fibre, and antioxidants\u003c\/strong\u003e, making it a healthy choice for everyday meals. It is light on the stomach, easy to digest, and often recommended in home-style diets.\u003c\/p\u003e\n\u003cp data-start=\"592\" data-end=\"759\"\u003ePerfect for dishes like \u003cstrong data-start=\"616\" data-end=\"636\"\u003eKolmi Saag Bhaja\u003c\/strong\u003e, light stir-fries, or as a wholesome side with rice and dal, this green brings both nutrition and nostalgia to your plate.\u003c\/p\u003e\n\u003cp data-start=\"761\" data-end=\"784\"\u003e\u003cstrong data-start=\"761\" data-end=\"784\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"785\" data-end=\"937\"\u003e\n\u003cli data-start=\"785\" data-end=\"810\"\u003e\n\u003cp data-start=\"787\" data-end=\"810\"\u003eFresh \u0026amp; tender leaves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"811\" data-end=\"833\"\u003e\n\u003cp data-start=\"813\" data-end=\"833\"\u003eMild, earthy taste\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"834\" data-end=\"863\"\u003e\n\u003cp data-start=\"836\" data-end=\"863\"\u003eCooks fast, no bitterness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"864\" data-end=\"895\"\u003e\n\u003cp data-start=\"866\" data-end=\"895\"\u003eRich in essential nutrients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"896\" data-end=\"937\"\u003e\n\u003cp data-start=\"898\" data-end=\"937\"\u003eIdeal for traditional Bengali cooking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"939\" data-end=\"1039\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBring home the authentic taste of home with fresh \u003cstrong data-start=\"989\" data-end=\"1003\"\u003eKolmi Saag\u003c\/strong\u003e—simple, healthy, and comforting.\u003c\/p\u003e","brand":"Eastcoast","offers":[{"title":"Default Title","offer_id":44192064012422,"sku":null,"price":32.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/1689956615666_SKU-0688_0_66a8fd04-e2a8-4d96-8b50-7095a1358179.webp?v=1785249574"},{"product_id":"mulo-saag-1-bunch","title":"Mulo Saag (1 Bunch)","description":"\u003cp data-start=\"0\" data-end=\"315\"\u003eFresh, vibrant, and full of goodness, \u003cstrong data-start=\"70\" data-end=\"83\"\u003eMulo Saag\u003c\/strong\u003e is the nutritious leafy green of the radish plant, widely loved in traditional Bengali and Indian home cooking. With its slightly peppery flavour and soft texture when cooked, Mulo Saag adds both taste and health to everyday meals.\u003c\/p\u003e\n\u003cp data-start=\"317\" data-end=\"616\"\u003eCarefully selected for freshness, these greens are rich in \u003cstrong data-start=\"376\" data-end=\"434\"\u003eiron, calcium, vitamin A, vitamin C, and dietary fibre\u003c\/strong\u003e, making them excellent for digestion and overall wellness. When lightly sautéed with mustard oil, garlic, or cooked with lentils, Mulo Saag turns into a comforting, flavourful dish.\u003c\/p\u003e\n\u003cp data-start=\"618\" data-end=\"817\"\u003ePerfect for preparations like \u003cstrong data-start=\"648\" data-end=\"667\"\u003eMulo Saag Bhaja\u003c\/strong\u003e, mixed saag, or as a wholesome side with steamed rice and dal, this leafy green is a staple that brings authentic homestyle flavours to your kitchen.\u003c\/p\u003e\n\u003cp data-start=\"819\" data-end=\"842\"\u003e\u003cstrong data-start=\"819\" data-end=\"842\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"843\" data-end=\"1082\"\u003e\n\u003cli data-start=\"843\" data-end=\"882\"\u003e\n\u003cp data-start=\"845\" data-end=\"882\"\u003eFresh \u0026amp; nutrient-rich radish greens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"883\" data-end=\"947\"\u003e\n\u003cp data-start=\"885\" data-end=\"947\"\u003eMild peppery taste when raw, soft and flavourful when cooked\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"948\" data-end=\"983\"\u003e\n\u003cp data-start=\"950\" data-end=\"983\"\u003eSupports digestion and immunity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"984\" data-end=\"1031\"\u003e\n\u003cp data-start=\"986\" data-end=\"1031\"\u003eIdeal for traditional Bengali-style cooking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1032\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1034\" data-end=\"1082\"\u003eNo bitterness when properly cleaned and cooked\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1084\" data-end=\"1227\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAdd fresh \u003cstrong data-start=\"1094\" data-end=\"1107\"\u003eMulo Saag\u003c\/strong\u003e to your meals and enjoy the simple, nourishing taste of traditional greens—healthy, comforting, and full of flavour\u003c\/p\u003e","brand":"Eastcoast","offers":[{"title":"Default Title","offer_id":44192064045190,"sku":null,"price":40.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/download-17-3_40de3b14-32e0-4bc0-a750-327988083794.jpg?v=1785249580"},{"product_id":"methi-saag-1-bunch","title":"Methi Saag (1 Bunch)","description":"\u003cp data-start=\"0\" data-end=\"289\"\u003eFresh, aromatic, and full of character, \u003cstrong data-start=\"76\" data-end=\"90\"\u003eMethi Saag\u003c\/strong\u003e is a much-loved leafy green known for its mildly bitter taste and rich nutritional value. A staple across Indian kitchens, methi leaves add depth, fragrance, and health benefits to everyday cooking.\u003c\/p\u003e\n\u003cp data-start=\"291\" data-end=\"656\"\u003eHandpicked for freshness, Methi Saag is packed with \u003cstrong data-start=\"343\" data-end=\"380\"\u003eiron, fibre, vitamins A, C, and K\u003c\/strong\u003e, and natural antioxidants that support digestion, blood sugar balance, and overall wellness. When cooked, its gentle bitterness mellows into a beautifully balanced flavour that pairs perfectly with potatoes, lentils, paneer, or simple tempering with garlic and mustard seeds.\u003c\/p\u003e\n\u003cp data-start=\"658\" data-end=\"811\"\u003eIdeal for dishes like \u003cstrong data-start=\"680\" data-end=\"695\"\u003eMethi Bhaji\u003c\/strong\u003e, aloo methi, dal methi, or mixed saag preparations, this leafy green brings both taste and nutrition to your plate.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"836\"\u003e\u003cstrong data-start=\"813\" data-end=\"836\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"837\" data-end=\"1045\"\u003e\n\u003cli data-start=\"837\" data-end=\"873\"\u003e\n\u003cp data-start=\"839\" data-end=\"873\"\u003eFresh, aromatic fenugreek leaves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"874\" data-end=\"915\"\u003e\n\u003cp data-start=\"876\" data-end=\"915\"\u003eMild bitterness that enhances flavour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"916\" data-end=\"959\"\u003e\n\u003cp data-start=\"918\" data-end=\"959\"\u003eRich in essential vitamins and minerals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"960\" data-end=\"1003\"\u003e\n\u003cp data-start=\"962\" data-end=\"1003\"\u003eSupports digestion and metabolic health\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1004\" data-end=\"1045\"\u003e\n\u003cp data-start=\"1006\" data-end=\"1045\"\u003eVersatile for everyday Indian cooking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1047\" data-end=\"1179\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBring home fresh \u003cstrong data-start=\"1064\" data-end=\"1078\"\u003eMethi Saag\u003c\/strong\u003e and enjoy the perfect blend of flavour, tradition, and nutrition—simple, healthy, and comforting.\u003c\/p\u003e","brand":"Eastcoast","offers":[{"title":"Default Title","offer_id":44192064471174,"sku":null,"price":62.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/images_1.jpg?v=1785249597"},{"product_id":"desi-phool-kopi-1-piece","title":"Desi Phool Kopi (1 Piece)","description":"\u003cp data-start=\"0\" data-end=\"339\"\u003eFresh, firm, and naturally flavourful, \u003cstrong data-start=\"82\" data-end=\"101\"\u003eDesi Phool Kopi\u003c\/strong\u003e is a kitchen staple in traditional Bengali and Indian cooking. Grown locally, this cauliflower is known for its \u003cstrong data-start=\"214\" data-end=\"268\"\u003edense florets, natural sweetness, and strong aroma\u003c\/strong\u003e, making it far superior in taste compared to regular hybrid varieties.\u003c\/p\u003e\n\u003cp data-start=\"341\" data-end=\"562\"\u003eHand-selected for freshness, Desi Phool Kopi holds its texture well while cooking and absorbs spices beautifully. It is rich in \u003cstrong data-start=\"469\" data-end=\"526\"\u003edietary fibre, vitamin C, vitamin K, and antioxidants\u003c\/strong\u003e, supporting immunity and digestion.\u003c\/p\u003e\n\u003cp data-start=\"564\" data-end=\"747\"\u003ePerfect for classic dishes like \u003cstrong data-start=\"596\" data-end=\"616\"\u003ePhool Kopi Bhaja\u003c\/strong\u003e, aloo kopi, jhol, ghonto, or light curries, this versatile vegetable adds depth, comfort, and authentic flavour to everyday meals.\u003c\/p\u003e\n\u003cp data-start=\"749\" data-end=\"772\"\u003e\u003cstrong data-start=\"749\" data-end=\"772\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"773\" data-end=\"987\"\u003e\n\u003cli data-start=\"773\" data-end=\"814\"\u003e\n\u003cp data-start=\"775\" data-end=\"814\"\u003eFresh, locally grown desi cauliflower\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"815\" data-end=\"855\"\u003e\n\u003cp data-start=\"817\" data-end=\"855\"\u003eDense florets with natural sweetness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"856\" data-end=\"894\"\u003e\n\u003cp data-start=\"858\" data-end=\"894\"\u003eCooks evenly without turning mushy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"895\" data-end=\"940\"\u003e\n\u003cp data-start=\"897\" data-end=\"940\"\u003eRich in vitamins, fibre, and antioxidants\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"941\" data-end=\"987\"\u003e\n\u003cp data-start=\"943\" data-end=\"987\"\u003eIdeal for traditional Bengali home cooking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"989\" data-end=\"1114\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBring home fresh \u003cstrong data-start=\"1006\" data-end=\"1025\"\u003eDesi Phool Kopi\u003c\/strong\u003e and enjoy the true taste of local produce—wholesome, aromatic, and full of tradition.\u003c\/p\u003e","brand":"Eastcoast","offers":[{"title":"Default Title","offer_id":44192064700550,"sku":null,"price":59.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/1623077618714-4dd16a92-d6f7-4ce4-918b-74c055acbb8e.webp?v=1785249607"},{"product_id":"pata-kopi-1-piece","title":"Desi Badha Kopi (1 Piece)","description":"\u003cp\u003eDesi Badha Kopi is a traditional Indian clay cooking vessel, expertly crafted for authentic culinary preparation. This single-piece earthenware pot features natural heat distribution properties that enhance flavor development during slow cooking and simmering. The porous clay construction allows gentle moisture circulation, making it ideal for preparing traditional curries, dals, and rice dishes. Its ergonomic design ensures comfortable handling, while the durable earthenware withstands regular kitchen use. Perfect for home cooks seeking to preserve traditional cooking methods and achieve authentic taste in their everyday meals.\u003c\/p\u003e","brand":"Eastcoast","offers":[{"title":"Default Title","offer_id":44192064733318,"sku":null,"price":30.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/af44ec08-3e9d-442e-8f7d-17ff2a2b260b_7f47cb95-4b3b-4c2c-8fe4-d60ef2e8a60c.webp?v=1785249613"},{"product_id":"mishti-kumro-250gm","title":"Mishti Kumro - 250 Gm","description":"\u003cp data-start=\"0\" data-end=\"312\"\u003eNaturally sweet, tender, and comforting, \u003cstrong data-start=\"70\" data-end=\"86\"\u003eMishti Kumro\u003c\/strong\u003e is a beloved vegetable in traditional Bengali and Indian cooking. Known for its vibrant colour and soft, smooth texture, this pumpkin adds a gentle sweetness that perfectly balances spices in both everyday and festive dishes.\u003c\/p\u003e\n\u003cp data-start=\"314\" data-end=\"596\"\u003eCarefully selected for freshness, Mishti Kumro is rich in \u003cstrong data-start=\"372\" data-end=\"445\"\u003edietary fibre, beta-carotene (vitamin A), vitamin C, and antioxidants\u003c\/strong\u003e, supporting digestion, immunity, and overall wellness. It cooks evenly and absorbs flavours beautifully, making it extremely versatile in the kitchen.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"757\"\u003ePerfect for dishes like \u003cstrong data-start=\"622\" data-end=\"644\"\u003eMishti Kumro Bhaja\u003c\/strong\u003e, chokka, ghonto, dal, curries, or even light desserts, this vegetable brings warmth and nostalgia to every meal.\u003c\/p\u003e\n\u003cp data-start=\"759\" data-end=\"782\"\u003e\u003cstrong data-start=\"759\" data-end=\"782\"\u003eWhy you’ll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"783\" data-end=\"962\"\u003e\n\u003cli data-start=\"783\" data-end=\"817\"\u003e\n\u003cp data-start=\"785\" data-end=\"817\"\u003eFresh, naturally sweet pumpkin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"818\" data-end=\"848\"\u003e\n\u003cp data-start=\"820\" data-end=\"848\"\u003eSoft texture, cooks evenly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"849\" data-end=\"879\"\u003e\n\u003cp data-start=\"851\" data-end=\"879\"\u003eRich in fibre and vitamins\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"920\"\u003e\n\u003cp data-start=\"882\" data-end=\"920\"\u003eLight, wholesome, and easy to digest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"921\" data-end=\"962\"\u003e\n\u003cp data-start=\"923\" data-end=\"962\"\u003eIdeal for traditional Bengali recipes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"964\" data-end=\"1101\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAdd fresh \u003cstrong data-start=\"974\" data-end=\"990\"\u003eMishti Kumro\u003c\/strong\u003e to your kitchen and enjoy the comforting sweetness of a timeless classic—simple, nutritious, and delicious.\u003c\/p\u003e","brand":"Eastcoast","offers":[{"title":"Default Title","offer_id":44192064798854,"sku":null,"price":25.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/images_3_d189195e-01d4-406b-a840-4763b5d6c3b8.jpg?v=1785249623"},{"product_id":"bullet-lonka-100-gm-packet","title":"Bullet Lonka - 100 gm Packet","description":"\u003cp\u003eBullet Lonka - 100 gm Packet Bullet Lonka is a premium spice blend crafted for discerning cooks who demand authentic flavor and superior quality. This 100 gm packet delivers a carefully balanced mixture of hand-selected spices, ground to perfection for maximum potency and aroma. Known for its distinctive warmth and complexity, Bullet Lonka enhances curries, dals, and traditional Indian preparations with remarkable depth. The compact packaging ensures freshness and convenient storage, making it an essential addition to any serious cook's spice collection. Experience the difference that expertly sourced, properly processed spices bring to your culinary creations.\u003c\/p\u003e","brand":"EASTCOASTFRESH","offers":[{"title":"Default Title","offer_id":44192077545606,"sku":null,"price":39.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/02172022145448620e61b804f36.jpg?v=1785250224"},{"product_id":"laal-saag-1-bunch-medium-to-big-bunch","title":"Laal Saag - 1 Bunch (Medium to Big Bunch)","description":"\u003cp\u003eLaal Saag, also known as red spinach, is a nutrient-dense leafy green prized in Indian cuisine for its distinctive deep crimson color and earthy flavor. This medium to large bunch delivers iron, calcium, and antioxidants essential for maintaining healthy blood levels and bone strength. The tender leaves work beautifully in curries, dal preparations, and traditional saag dishes, while the stems can be utilized in vegetable stir-fries. Select fresh bunches with vibrant coloring and crisp texture for optimal taste and nutritional benefit. Store in cool conditions and use within 2-3 days for best results.\u003c\/p\u003e","brand":"EASTCOASTFRESH","offers":[{"title":"Default Title","offer_id":44192077840518,"sku":null,"price":55.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/500-red-spinach-seed-amaranthus-leaf-lal-saag-seeds-r1153-aywal-original-imagtftshhtguq9q.webp?v=1785250268"},{"product_id":"kacha-papaya-1-full-pc","title":"Kacha Papaya - 1 Full Pc-medium","description":"\u003cp\u003eRaw papaya is a versatile ingredient prized in Indian kitchens for its culinary and nutritional applications. This whole fruit offers firm, pale green flesh ideal for curries, stir-fries, and traditional preparations. Rich in papain enzyme, raw papaya aids digestion and supports overall wellness. Select firm specimens with unblemished skin for optimal quality. Store in a cool place and use within a week for best results. Perfect for both everyday cooking and special recipes.\u003c\/p\u003e","brand":"EASTCOASTFRESH","offers":[{"title":"Default Title","offer_id":44192078102662,"sku":null,"price":42.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/images_7.jpg?v=1785250291"},{"product_id":"kolkata-pui-saag-500-gm-pack","title":"Kolkata Pui Saag - 500 gm pack","description":"\u003cp\u003e\u003cstrong\u003eKolkata Pui Saag – 500 gm Pack\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFresh and tender Kolkata Pui Saag, known for its soft leaves and mildly earthy flavor, is a staple in traditional Bengali cuisine. Perfect for preparing classic dishes like Pui Shaaker Chorchori or cooking with pumpkin, fish head, or lentils, this leafy green adds rich taste and nutrition to your meals. Carefully selected and hygienically packed in a 500 gm pack to ensure freshness and quality.\u003c\/p\u003e","brand":"EASTCOASTFRESH","offers":[{"title":"Default Title","offer_id":44192078561414,"sku":null,"price":49.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0674\/3425\/0374\/files\/71fDqXW6FfL._AC_UF1000_1000_QL80.jpg?v=1785250328"},{"product_id":"jhinge-pack-of-2","title":"Bengal Jhinge - 250gm - Cut and Checked","description":"\u003cp\u003eFresh ridge gourd (jhinge) sourced directly from East Coast farms. This 250 gm pack delivers tender, nutrient-rich vegetables perfect for everyday cooking. 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